Magento Open Source is a free version aimed at start-ups. A paid version is called Magento Commerce, also known as Adobe Commerce, is targeted at enterprise businesses.
Now we’ll compare the similarities and differences between WooCommerce and Magento by digging into some details on pricing, usability, add-ons, scalability, extensions, security, support, and more. Let’s see the eCommerce platforms comparison to understand which is better between Magento and WooCommerce.
To have a successful e-commerce website, you need more than basic functionality. It’s crucial to find a platform that offers flexibility and advanced customization options. Let’s look at the native features of WooCommerce vs Magento.
- It comes with a robust extension system based on the WordPress plugin format.
- Offers dozens of premium and free themes.
- Supports several popular payment gateways, Cash on delivery, Paypal, and Stripe for credit card payments.
- Supports marketing campaigns such as discounts, coupon codes, usage limitations, etc.
- Has advanced reporting facility of sales revenue, level of inventory, product and customer reviews, overall store performances.
- Supports an unlimited number of products.
- Templates can be used to get a customized design e-store.
- Ability to perform target marketing, customer segmentation, and merchandising.
- Supports extensions and offers a wide variety of them.
- Offers advanced security features, and dedicated patches to close any vulnerabilities that may arise.
- Recommended for users that have a basic level of web development knowledge.
As discussed earlier, both WooCommerce and Magento are open source whose original code can be easily modified, improved to your requirements. So they are free initially when it comes to downloading the source code. But, their long-term costs can vary much.
WooCommerce is completely a free plug-in. The only expenses that merchants will have to bear are hosting, plug-ins, paid themes, and shipping and payment gateway monthly fees. Hence for the newbies, WooCommerce will be a great choice.
With Magento, pricing gets complex. It has an eCommerce-specific platform, which offers different pricing plans for business owners to choose from. They are divided into two options: Magento Community Edition (free version) and Magento Enterprise Edition (starting from $22,000).
Ease of Use
Usability is one of the most important features to be considered while selecting an e-commerce platform. Most online store owners are not from a technical background and don’t have the knowledge of coding, so they prefer e-commerce platforms that are easy and convenient to use.
There is no doubt that WooCommerce has a pretty straightforward and easy-to-use interface on your WordPress, while Magneto is a more complex platform.
Anyone familiar with WordPress, even without any technical knowledge can easily maintain the WooCommerce plugin. While once you are getting started with Magento, its steep learning curve will make you feel complicated. To make the most use of this platform, you need to learn at least some codes and technical terms.
Moreover, WooCommerce offers a setup wizard that makes the installation process easier. It will easily navigate you through the process, and you can configure everything correctly.